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They’ve told my friends oh our styles don’t come in plus or no, she’s not what we’re looking for. In some cases as recently as last year, a friend of mine would get a collab for a brand they thought was so me and either try and pitch me to the brand directly or give me their information to reach out, and I’ve been turned down. There are very few brands who look to work with me and hire me for fashion focused campaigns. I’m rarely on a fashion brands radar for sponsored partnerships, and when I am it’s usually accessory focused. Even as I’ve continued to grow, I’ve watched as I’ve expanded in every category from a partnership POV except fashion. To which I replied, so I’m on brand enough to work for you as long as its not public and done so behind the scenes okay, I wish I replied with that, honest the whole situation (which is juicy so I’ll leave for another post) caught me off guard including this comment, so I just blinked and didn’t respond.Īnyways, that wasn’t the first time I’ve been told this.
One specific example I was told just that – when I was working for a major handbag retailer in a production like capacity (aka helping to actually make and produce the handbags) I was asked not to wear said brand in public or on my blog because I wasn’t an accurate representation of their girl. Over my career both I’ve had a few major moments where fashion brands have made it quite clear that I’m not who they want to represent their brand.
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I’m not an expert in fashion, I have worked in the industry and know how to dress for my body type but the fashion industry has made it quite clear in my last few years of blogging that I’m not who they consider influential in the space. Although I share outfits in almost every post, I really am trying to share COLOR. SO WHAT AM I – good question and I still advent figured it out, but like whyyyy who cares? Some panels and such will still introduce me or label me fashion blogger but the term color creator seams more relevant.
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If you asked me three years ago when I was working full time in the industry I would have said I’m a handbag producer by day and I’m a fashion blogger by night or if you asked me even before then when I created my blog to help me get a job again, yes I’m a fashion blogger trying to find a job in the industry – but now, no. And again, yes my blog is or at least started about fashion but no, I don’t consider myself a fashion blogger at least not anymore. When people still insist on categorizing me as such, they want to label that blogger label even further with a category. That response often warrants a uhhhh so your’e a blogger? well yes, but I also run a instagram channel, a youtube channel, write articles for various publications, manage and pitch myself, host events, create visual installations, work as a band ambassador for some of the biggest brands in the world, and pull editorial and ad content through all lifestyle stages including concept, draft, create, edit and publish. I create color focused content that I share with my community and aim to inspire people on and offline. One question I reallllly hate is what do you do. PANTS: Exact Match $158 || TOP: Exact Match $158 SHOES: Exact Match $64.99 || BAG: Similar Style $125 Fun fact – I don’t consider myself a fashion blogger, and today I’ll tell you why.
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